I was really curious to see how the audience would react, as I knew that we would have a mix of people who would like to hear more “nerdy” stuff about User Acquisition (UA), but at the same time, there would be a lot of people who are just uncovering the role of UA / Performance marketing. So it had to be a healthy mix for both groups. Based on the questions and engagement before and during the session, it seems like it served its purpose and we struck a balance.