BELGRADE, Serbia – April 15, 2018 – Today, Nordeus, the independent games company, has been awarded gold honor in the Shorty Awards for the Top Eleven campaign – ‘Being José Mourinho’. The campaign launched across digital channels and earned media in July, 2017, and has earned Gold Distinction in Games Industry for Creative Use of Technology.
Top Eleven is the world’s most successful mobile sports game with over 180 million registered users, and challenges people to be a football manager. With campaign objectives of reaching 10 million fans in Europe, and to position Top Eleven as the closest thing to being a football manager, ‘Being José Mourinho’ gave fans the ability to manage a career defining press conference in an immersive virtual reality experience.
Most football fans think they could manage a team better than its manager, and the campaign looked to show them what it is really like. Using the latest VR technology, a prototype was created to put Top Eleven managers through their paces as part of a once in a lifetime opportunity. In a test of resilience, participants were quizzed on typical football situations that Premier League managers, like José, experience whenever they are grilled by the media. The topics ranged from team selection and management style, to reputation and recent wayward behaviour of star players.
The video was viewed more than 15 million times across all channels, and resulted in more than 2 million new install of the game during the start of the football season.
The Shorty Awards, now in its 10th year, were the first awards show to honor social media. By constantly evolving along with the changing landscape of social media, The Shorty’s remains the most prominent award show of its kind. The Shorty Awards continue to recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media.
10th Annual Shorty Award Brand and Organization winners were announced in Adweek and will be celebrated at the star-studded awards ceremony on April 15th in New York City.
Winners and honorees of the Shorty Awards were selected by members of the Real Time Academy of Short Form Arts & Sciences (rtacademy.org), comprised of experts in advertising, media, entertainment and technology. Members of the Academy include Leslie Berland, (CMO, Twitter), Tom Parker (CCO, Edelman), Sarah Hofstetter (CEO, 360i), Pete Krainik (Founder and CEO, The CMO Club), and Bruce Henderson (CCO, Jack Morton Worldwide), among others.