Top Eleven, the most played online sports game in the world, has announced that it is now the main sponsor of Biggleswade United. The agreement marks the first foray into sponsorship by the football management game and will see the Top Eleven logo worn with pride on the front of the club’s first team shirts.
The club, led by Chairman Chris Lewis and Director of Football Guillem Balague, has set out to change grassroots football by harnessing the power of the game to inspire their local community. To do so, Biggleswade United are working closely with local educational and community groups and are aiming to deliver success on and off the pitch through innovative partnerships.
The partnership with Top Eleven will give the club exposure to 120 million players of the game around the world. Top Eleven, by makers Nordeus, will also support a variety of community and charity-led initiatives undertaken by the Bedfordshire side, including Football Beyond Borders and England Homeless FA.
CEO of Nordeus, Branko Milutinovic, commented: “All Top Eleven managers start their careers in grassroots football and must build their club through improvements both on and off the pitch to succeed. In Biggleswade United, we have found the perfect partner, a club who share our passion for football and community building. Milutinovic continued: “Giving back to the community is one of the core values of Nordeus and joining forces with Chris and Guillem gives us an opportunity to become part of their movement. Our loyal players will be cheering them on every step of the way.
Guillem Balague, commented: “At Biggleswade, we have always believed that grassroots is the cradle of football that if nurtured can grow, develop and flourish not just in footballing terms but for the greater good of the whole community. “This much welcomed partnership between us and Top Eleven is proof positive that they share our vision and their backing, and the confidence they have shown in us will provide the boost and inspiration we need to help us move forward and achieve our dreams.
“To say I am proud doesn’t even begin to describe my feelings today.”
