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Tag “user-acquisition”

Instagram live stream

INSTAGRAM LIVE STREAM: WHAT IS USER ACQUISITION?

I was really curious to see how the audience would react, as I knew that we would have a mix of people who would like to hear more “nerdy” stuff about User Acquisition (UA), but at the same time, there would be a lot of people who are just uncovering the role of UA / Performance marketing. So it had to be a healthy mix for both groups. Based on the questions and engagement before and during the session, it seems like it served its purpose and we struck a balance. Read More

Dušan Pantić - User Acquisition February 12, 2021
MARKETING

How Did We Create an Award-Winning Marketing Campaign?

We’re delighted to announce that our Head vs Heart campaign is a Silver ​Winner and the People's Lovie Winner at the Lovie Awards in Online Advertising: Digital Campaign. Read More

Marko Jevtic - Marketing Lead September 28, 2016
MARKETING

User Acquisition Going Old School

If you visit a big marketing conference such as dmexco in Cologne you’ll hear a lot about programmatic advertising/media buying, and how this is changing the advertising industry. Read More

Marko Jevtic - Marketing Lead November 25, 2015
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