Marketing

ABOUT THE TEAM

Our Marketing Team is where the player journey begins. We make sure our games reach our players and sports fans around the world through data-driven performance and brand campaigns.

Our marketing efforts focus on three pillars of bold creatives, data analysis, and strategic media buying to capture the attention and imaginations of millions worldwide.

DISCIPLINES

FUN FACT

Many Nordeans in the marketing team put on their acting hats for different creatives and campaigns - you can spot them in everything from brand videos to in-game banners. The undisputed leader, however, is the 3D model of a member of our UA team, who you can regularly find scoring goals or providing assists in many Top Eleven videos and static creatives - several hundred of them!
During a given year, we can launch over 70 bespoke campaigns in support of different features or event opportunities across all of our games combined, while annually producing many hundreds of videos, influencer collaborations, social media posts, icon tests - the list goes on.

MARKETING

ABOUT THE TEAM

DISCIPLINES

FUN FACT

During a given year, we can launch over 70 bespoke campaigns in support of different features or event opportunities across all of our games combined, while annually producing many hundreds of videos, influencer collaborations, social media posts, icon tests - the list goes on.

WORK ON GAMES PLAYED BY MILLIONS